for www.pepsicobeveragefacts.com effective as of 3/1/2007
In the course of doing business, we employ other companies to perform a variety of functions on our behalf. For example, at times we may retain third parties to analyze, update and correct data we collect on our web sites, to help us improve our products, our database and our web sites. We also may share aggregate, non-personally identifiable information about our users with advertisers, business partners, sponsors, and other third parties. Pepsi-Cola Company currently contracts with online partners to help manage our Internet business. We use the services of a third party to help us understand how visitors use our site. To do this, we use action tags and cookies provided by such third party on this site. The information we collect is non-personally identifiable and helps us determine both group interests and unique individual interests. This information allows us to provide optimal content both on our web sites and within our communications to consumers. Although such third party collects this information on our behalf, we control how that data may and may not be used.