In 1898, chemist Caleb Bradham created Pepsi-Cola, a carbonated cola drink crafted to refresh and energize customers of his New Bern, NC, drugstore. Today the Pepsi trademark includes Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT.
Created in Tennessee in the late 1940s, Mountain Dew quickly became a regional favorite for its one-of-a-kind citrus taste. We acquired the brand in 1964 and it has since become the No. 1 flavored carbonated soft drink in measured channels in the US.
Pepsi became the first national cola to offer a no-calorie option to consumers when Diet Pepsi was introduced in 1964.
In 1991, PepsiCo teamed up with Unilever LLC to launch Lipton ready-to-drink iced teas. Today the Pepsi/Lipton Partnership offers a full range of unsweetened, no-calorie, low-calorie and sweetened iced teas under the Lipton Iced Tea, Brisk and Pure Leaf brands.
In 1994, we entered a joint venture with Starbucks to market ready-to-drink coffee under the North American Coffee Partnership. Product offerings include bottled Starbucks Frappuccino, Starbucks Doubleshot, Starbucks Refreshers, Starbucks Iced Coffees and Starbucks Discoveries.
In 1994, PepsiCo entered the bottled water market with Aquafina, which is purified using a proprietary seven-step reverse osmosis process known as Hydro-7 to guarantee purity and taste.
In 1998, we acquired Tropicana, including Dole juice brands, making PepsiCo the leader in the 100% juice and juice drink category.
In 2000, as consumers were looking to get more than refreshment from their beverages, we acquired SoBe Teas and Elixirs a range of drinks that offer unique flavor blends combined with vitamins and botantical ingredients.
In 2001, we acquired Gatorade, the original sports performance drink. With a scientifically proven blend of carbohydrates and key electrolytes, Gatorade Thirst Quencher is designed for use in the moment of activity to help athletes hydrate, refuel and push through.
Propel water, launched by Gatorade in 2002, is a good source of vitamins C, E and B6 and provides calorie-free refreshment.
In 2006, we acquired IZZE Sparkling juice drinks. The Naked Juice line of premium juice and smoothie beverages joined the PepsiCo family the following year.
Cola drinkers learned it was possible to get bold cola taste with zero calories with the launch of Pepsi MAX in 2007.
In 2008, we broke new ground with the launch of 0-Calorie SoBe Lifewater and Trop50, two of the first nationally available beverages sweetened with Stevia Extract.
In 2008, we began distributing Tazo Iced Tea, which offers a range of sweetened, lightly sweetened and unsweetened ready-to-drink teas.
In 2013, we continued to expand low-calorie options with products like Mountain Dew Kickstart (the great taste of DEW plus real fruit juice and an energizing kick all for just 80 calories per can), Starbucks Iced Coffee (cool coffee refreshment at just 110 calories per bottle) and Lipton Pure Leaf Not Too Sweet Teas (lightly-sweetened tea brewed from real tea leaves, at only 100 calories per bottle).
In 2014, we introduced Pepsi True, a new kind of cola made for True carefree enjoyment that has all the fun you love about Pepsi with 30% less sugar than regular Pepsi and no artificial sweeteners.
In 2015, we brought consumers Caleb's Kola, a unique kola crafted by a passionate group of kola lovers using ingredients from around the world.